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There are many reason why someone might choose to start running a balloon business:
- It is a natural extension to a business that you already run.
- It’s a hot trend on social media and you want a slice of the action.
- You want to be your own boss and balloons are the right fit!
- You can work from home and fit a balloon business around your family life.
- And probably about 101 other reasons…
Something that I always say to anyone starting out in the balloon industry is: “It is fantastic if you are a creative person, but don’t forget that you have to be able to run a business too!”
The reason I started my balloon business over 30 years ago was because I wanted to find a business that I could run from home, that could fit around my young family and work with a product that was non-perishable (not food or flowers which have a very limited shelf life.) I had never run a business before, but I was creative and felt confident that running a business would not be that difficult 😉
I did not have big aspirations when I started, it seemed that every new design and technique was a huge challenge and posed a massive learning curve – complete trial and error, which was actually not such a bad way to learn! Training opportunities were sparse and social media was nonexistent! My balloon business grew slowly and organically over those first four years. The biggest problem that I experienced during that period was that I was not familiar with the “business side” of being a business owner, and knew very little about pricing, which was a complete guessing game for a number of years! I also found working on my own and from home very lonely! Not having anyone to share my bad or good experiences with or being able to talk through a problem or creative challenge! I could have easily thrown in the towel after 4 years. I had made very little money and was floundering badly. For me, the QBN program was my life & business saver, and from the moment I embarked in the program, my businesses moved forward and started to become profitable and more successful!
As a training instructor, I have met hundreds of people who have started balloon businesses just like I did. Some survive and go on to grow successful businesses, while others fall away by the wayside after only a few short years.
So how can we make our balloon businesses successful and fail-proof? To answer this we need to know why so many small businesses fail:
- Lack of knowledge on how to run a business
- Running out of money
- Lack of adequate marketing and publicity
- Lack of research and market knowledge
- How to run a business?
- Funding and Finance
- Marketing and Publicity
- Research and Market Knowledge.
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